Senior Marketing Manager

Job introduction

Job title: Senior Marketing Manager

A bit about us:

Liverpool City Region Destination Partnership (LCRDP) is the Local Visitor Economy Partnership (LVEP) for the region. Owned by both Liverpool City Council and the Liverpool City Region Combined Authority, it is responsible for promoting the six Local Authority areas as a global destination for visitors, conferences and investment. Its remit includes communicating the city region’s brand positively and imaginatively to local, national and global audiences. Working with partners in business, cultural organisations, educational institutions and community groups it promotes Liverpool City Region (LCR) as a great place to live, work, visit, invest and study.

Make an impact. Shape a global destination.

Liverpool City Region is one of the UK’s most recognisable and powerful destination brands — a place bursting with culture, creativity and global appeal. The Liverpool City Region Destination Partnership promotes our six Local Authorities as a world‑class place to live, work, visit, study and invest.

We’re looking for a Senior Marketing Manager to help us grow our reach, elevate our brand internationally and lead high‑impact campaigns that attract visitors, drive economic growth and strengthen our global reputation.

If you’re an experienced marketing leader who thrives on creativity, collaboration and delivering standout results, we’d love to hear from you.

As Senior Marketing Manager, you’ll play a pivotal role in delivering our Marketing Strategy and leading a team of Campaign Managers. You’ll drive multi‑channel, insight‑led marketing activity that showcases Liverpool City Region’s culture, attractions, events and unique visitor offer.

You’ll work closely with local authorities, event organisers, digital teams, national tourism bodies, cultural institutions and a wide range of partners to deliver marketing that amplifies the region’s voice.

This is a hands-on leadership role where you will shape the strategic direction of campaigns, manage budgets, nurture partnerships and bring fresh creative thinking to one of the UK’s most exciting city regions.

The role:

• Lead the development and delivery of multi-channel destination marketing campaigns that increase visitor numbers and brand impact.
• Collaborate with local authorities, the Combined Authority, Liverpool City Council and industry partners to coordinate marketing activity.

  · Work with the digital team to plan and deliver insight-led campaigns across social, email, SEO, PPC and other digital channels.

• Oversee content development including video, blogs, social media and event-led promotional materials.

• Manage key stakeholder relationships including event organisers, tourism operators and cultural partners.

• Monitor campaign performance using KPIs and analytics tools; provide actionable insights and recommendations.

• Manage marketing budgets, ensuring value for money and strong ROI.

• Represent LCRDP at industry events, conferences and trade shows.

Our offer to you:

• At least 31 days holiday, plus bank holidays rising to 35 after 5 years’ service (pro rata if part time) - option to purchase further days
• Agile working (role dependent) - a “Flexibility First” approach to agile working, where flexibility is the norm rather than the exception
• Part of the Local Government Pension Scheme – option to join the AVC Scheme
• Progression - opportunities and training through a wide range of high quality learning
• Health and Wellbeing - offer including Employee Assistance Programme
• Cycle to Work and Travel Pass Schemes
• Drive Time – a salary sacrifice car lease scheme
• Family friendly policies with enhanced leave
• Discounted Gym Memberships
• Employee Volunteering Scheme
• Medicash

Next steps:
Closing date: midnight on Tuesday 31st March 2026
Shortlisting date: Tuesday 7th - Thursday 9th April 2026
Interview date: Wednesday 22nd and Thursday 23rd April 2026
Interview type: First round interviews (question based) followed by second interview in person and presentation

We reserve the right to close this vacancy early. Once the role has closed, you will not be able to submit an application, and we are unable to reopen the vacancy for you to complete it. We strongly recommend submitting your application well in advance of the closing date to avoid disappointment.

If you would like any further information or an informal discussion, please contact pcarroll@liverpoolcityregiondp.com.

Watch our recruitment video and see what life is like working at Liverpool City Council.

Liverpool City Council is committed to fostering a workforce representative of the communities we serve. As an Equal Opportunities Employer, we believe in appointing candidates based on their skills, experience, qualifications, and abilities. To support this commitment, we guarantee an interview to candidates from under-represented groups who meet the minimum essential criteria for the role.

If you require any reasonable adjustments in line with the Equality Act 2010, such as an application form in a different format or additional time to complete your application, please contact us at recruitment@liverpool.gov.uk.

Although we advertise on Jobs Go Public, and other websites, your application process will be directed to our Tribepad system. Please note that all communication regarding your application for this post will be sent to the email address that you have registered on Tribepad, including your invite to interview if you are shortlisted. Please check your emails regularly, including Spam/Junk, after the closing dates for notifications. Please ensure you complete your full profile, work and education history in Tribepad.

Eligibility to work in the UK will be verified in the final stages of the selection process. All candidates must either already have a right to work in the UK before commencing employment or meet the Home Office criteria for Visa sponsorship. Candidates who require sponsorship should evaluate the Home Office eligibility criteria for a Skilled Worker visa before applying.

This is not legal advice, and we advise you to seek your own independent legal advice tailored to your own personal circumstances.