Senior Communications Analyst

Strategy and Communications

Strategy and Communications sits at the centre of the organisation, bringing together several teams with organisation-wide remits and mutual collaboration opportunities. The work of the directorate’s teams includes delivery of major events, designing and leading public affairs or marketing campaigns, providing data, evidence and analysis, leading cross-organisational programmes, to making sure we plan for and can respond to emerging events or emergencies in our city.

About the team

The StratComms team sits within the External Relations unit. Our role is to help the Greater London Authority communicate more cohesively, more coherently, and with greater impact. We ensure that the organisation reaches the right audiences with priority messaging.

About the role

The Senior Communications Analyst will provide actionable insight around narratives about London, its leadership, and its policy priorities. The Senior Communications Analyst will also provide robust analysis on the salience and efficacy of the GLA’s own communications, including supporting campaign evaluation.

Responsibilities include providing rapid analysis following key events, as well as ongoing monitoring and evaluation of both campaigns and external narratives.

This role relies on coordinating insight from a combination of measurement and monitoring tools, as well as incorporating feedback and insight from stakeholders, qualitative research and communications best practice.

The Senior Communication Analyst will brief senior stakeholders across the GLA, including providing actionable recommendations that are sensitive to the communications and political environment.

What your day will look like

• Building, updating or reviewing automated dashboards to monitor campaigns and communications
• Using analysis tools to monitor narratives about London
• Writing briefs for senior stakeholders, combining analysis from multiple platforms and sources to create a complete picture of the communications landscape
• Presenting findings on new and emerging narratives about London, its leadership, or key policies
• Contributing to end-of-campaign evaluation reports with measures of effectiveness and recommendations for future work
• Working with campaign leads to establish KPIs and benchmarks for new campaigns
• Working closely and collaboratively with stakeholders across the GLA

Skills, knowledge and experience

Technical requirements/experience/qualifications

• Experience of open-source monitoring and analysis, collection methodologies, and ability to formulate robust predictive or deductive assessments.
• Expertise in platforms including Brandwatch (including social media management), Meta Business Suite and Ads Manager, Spike/Newswhip, and Supermetrics
• Expertise in learning and adopting new data and reporting platforms, as well as managing external agencies and data providers
• Expertise in building automated dashboards and other reporting mechanisms to monitor and evaluate communications performance
• Experience producing high-quality reports and recommendations in time-sensitive environments, ideally in emergency response, crisis communications or political settings.
• Understanding of current affairs, international relations, and developments affecting London.
• Understanding of information management principles and data protection legislation and their workplace applications.
• High-level communication skills with a track record of advising decision makers and staff on complex issues.
• Experience building and maintaining working relationships across professional boundaries.
  
  

Desirable and Other Considerations

• Experience in communications , crisis management and/or intelligence analysis is desirable.
• Ability to work on weekends or out of hours, if required
• Willingness to undergo (if required) National Security Vetting and Metropolitan Police Non-Police Personnel Vetting; residency in the UK for five years required.

JOB DESCRIPTION:

Job purpose

1. To develop and deliver specialist data and statistical analysis and research to support communications development and delivery for the GLA and wider London organisations.
2. To form and deliver robust recommendations on the salience and efficacy of narratives and communications, including evaluation of campaigns produced by the GLA as well as analysing external narratives about London, the Mayor, and his policies. This includes rapid analysis following key events, as well as ongoing monitoring and evaluation of GLA campaigns and external narratives.
3. Disseminate finding and recommendations this to a range of internal and external audiences by writing high quality briefings, publications, and presentations.

Principal accountabilities

1. Provide expert analysis and interpretation of complex datasets and reporting insights to provide an evidence base for meeting a wide variety of intelligence and insights needs. Lead projects with limited supervision to the highest standards
2. Provide robust, evidence-based recommendations for communication and campaigns, based on data and insight from multiple data streams and platforms. Collaborate closely with social, marketing, press and campaigns teams to ensure insight informs content strategy, audience targeting and campaign planning
3. Provide rapid-response insight on emerging topics and narratives, reputational risks or viral content, supporting fast-paced communications and newsroom-style operation. Contribute to GLA’s crisis response capability when required.
4. Develop new measures and indicators to monitor narratives about London and the impact of major policies, using in-house, platform native, bespoke and external tools (see below).
5. Lead on social media analytics and performance reporting across owned and paid channels, including the development of automated dashboards and end-of-campaign evaluation reports. Identify and surface audience behaviours, content trends and platform shifts, ensuring the organisation remains insight-led and adaptive
6. Confidently use and tailor a wide variety of monitoring and measurement tools for maximum insight, as well the ability to adapt and integrate additional data sets (such as polling) and data providers (from external or agency partners).
7. Develop new data tools and reproducible data pipelines to automate reporting from different datasets and data providers (including those mentioned above) and incorporate these into key dashboards and reporting products
8. Disseminate evidence to a wide variety of internal and external audiences via a range of high-quality published reports, oral presentations, and written briefings to encourage robust strategy and policy development. Present insights confidently to a range of stakeholders, including senior leaders, translating findings into clear narratives and strategic recommendations.
9. Support a range of internal and external stakeholders in their own reporting and analysis in the functional bodies, London boroughs and other organisations, through organising analyst user group meetings, and providing support, advice and training on specialist topics
10. Manage staff and resources allocated to the job in accordance with the Authority’s policies and Code of Ethics and Standards.
11. Realise the benefits of London’s diversity by promoting and enabling equality of opportunities and promoting the diverse needs and aspirations of London’s communities.

Key relationships

Accountable to:Head of Strategic Communications (G13)Accountable for:Agency suppliers

Principal contacts:

Head of Strategic Communications

Head of Digital Communications

Head of Marketing Campaigns

Mayor’s Office, including Mayoral Directors and Chief Digital Officer

Digital Media Strategists

Group and external partners, including, but not limited to, London Resilience Unit, Mayor’s Office for Crime and Policing, and the Metropolitan Police Service

The GLA Competency Framework Guidelines further detailing each competency and the different level indicators can be found here: GLA Competency Framework

How to apply

If you would like to apply for the role you will need to submit the following:

• Up to date CV
• Personal statement with a maximum of 1500 words. Please ensure you address how you demonstrate the essential criteria outlined above in the advert.

Please ensure your CV and Personal Statement have a maximum file size of 1.5MB each and upload your Personal Statement to the ‘CV and Cover Letters’ section’ of the form, ensuring you address the technical requirements and competencies in your Personal Statement.

Word or PDF format preferred and do not include any photographs or images. Please ensure your CV and Personal Statement are saved with the job reference number as part of the naming convention (E.g., “CV – applicant name - 012345)

As part of GLA’s continuing commitment to be an inclusive and equal opportunity employer we will be removing personal identifiable information from CVs and Personal Statements that could cause discrimination.

If you have questions about the role

If you wish to talk to someone about the role, the hiring manager, Jared Shurin, would be happy to speak to you. Please contact them at jared.shurin@london.gov.uk

If you have any questions about the recruitment process, contact the glaopdcrecruitment@tfl.gov.uk who support the GLA with recruitment.

Assessment process

Once you have submitted an application, your details will be reviewed by a panel.

If shortlisted, you’ll be invited to an interview/assessment.

The interview/assessment date is: w/c 6/7/26 (may be subject to change)

Equality, diversity and inclusion

London's diversity is its biggest asset, and we strive to ensure our workforce reflects London's diversity at all levels. We welcome applications from everyone regardless of age, gender, gender identity, gender expression, ethnicity, sexual orientation, faith or disability.

We particularly encourage applications from Black, Asian and Minority ethnic candidates and disabled candidates who are currently underrepresented in our workforce.

We are committed to being an inclusive employer and we are happy to consider flexible working arrangements. We would welcome applications from candidates who are seeking part time work as this role is open to job share.

Please note we are a Disability Confident Employer so for candidates who wish to be considered under the scheme and meet the essential criteria, they will automatically be invited to interview. Please note, should you require any adjustments through the process, we will accommodate as much as possible. Please contact the recruitment team for further information if required.

Benefits

GLA staff are hybrid working up to 3 days a week in our offices and remotely depending on their role. As part of this, you will need to split your time between home working and coming into the office.

In addition to a good salary package, you will be paid every four weeks, providing frequent salary payments. We also offer an attractive range of benefits including 30 days’ annual leave, interest free season ticket loan, interest free bicycle loan and a career average pension scheme.

Additional Information

Please note, all candidates will need to confirm that the information provided in this application form is true and correct. Should a candidate deliberately give false information, including the use of AI software, they understand that this would disqualify them from consideration.

Successful candidates must undergo a criminal record (DBS) check but some roles may require additional security screening.

Secondment Opportunity

If you are a GLA employee applying for an internal fixed-term position, as an internal secondment opportunity, you must ensure you satisfy the following secondment policy criteria listed below before applying

• On a permanent contract or a fixed term contract where the time left on the contract at the point at which you apply for secondment is longer than the secondment period;
• successfully completed your probation period and are performing to the required standard for your current role; and
• at least 18 months service with the GLA

If you do meet the criteria listed above, you will need to complete the Approval for secondment application form and gain line manager approval, before emailing the fully completed form to the Resourcing Assistant who is managing the vacancy. This form must be received by the closing date of the vacancy. Failure to provide this form will mean your application cannot be progressed.

If you are unable to satisfy all of the criteria, unfortunately, you are not eligible to apply for this vacancy as an internal secondment. For further information, please see Secondment Policy and Procedure.

IMPORTANT: If you are a current GLA employee on a fixed-term contract, which is due to end BEFORE the end date of this vacancy, you DO NOT NEED to complete the Approval for secondment application form as it is not a secondment.

If you are successful in securing this secondment opportunity, you will need to be released from your existing role, so please ensure that you make your line manager aware of your application

More Support

If you have a disability which makes submitting an online application form difficult, please contact resourcingteam@london.gov.uk.