PR & Stakeholder Manager

Job introduction

Job title:

A bit about us:

Liverpool City Region Destination Partnership (LCR DP) is the Local Visitor Economy Partnership (LVEP) for the region. Owned by both Liverpool City Council and the Liverpool City Region Combined Authority, it is responsible for promoting the six Local Authority areas as a global destination for visitors, conferences and investment. Its remit includes communicating the city region’s brand positively and imaginatively to local, national and global audiences. Working with partners in business, cultural organisations, educational institutions and community groups it promotes Liverpool City Region (LCR) as a great place to live, work, visit, invest and study.

As PR & Stakeholder Manager this role will be responsible for developing and delivering the communications, media relations and stakeholder engagement strategy, and lead and implement the development of the internal and external communication strategy for the organisation.

The post-holder will have extensive experience of working in a communications role at a senior level with a proven track record demonstrating the ability to secure media coverage across a range of consumer and trade titles and have experience in delivering highly engaging PR activity.

Reporting directly to and working closely with the Head of Marketing you will shape, deliver and evaluate a reputation-led, digitally focused communications strategy. You will raise the national and international profile of Liverpool City Region (LCR) as a place to visit, meet, live, invest, and study and be responsible for communicating effectively with internal audiences, partners and external stakeholders to support strategic objectives.

We've got ambitious targets to meet by 2030, and we need people who are driven, dynamic and ready to deliver the very best. We have an inspirational leadership team who have a fresh vision, dedicated to driving practice forward. It’s an exciting time to join us and be part of that change.

The role:

• Create compelling and creative content across all channels (internal and external) such as press releases, newsletters, blogs and company announcements to drive engagement.
• Lead on communications and media relations for Liverpool City Region Destination Partnership (LCRDP) associated brands, internal and external, to inform, engage and protect the reputation of the organisation.
• Establish effective communications with key stakeholders through an effective stakeholder engagement strategy to build and strengthen relationships as well as building external support for LCR DP.
• Identify opportunities to enhance public perception and promote the brand/s across various media platforms and PR tactics.
• Build and maintain strong relationships with journalists (consumer and trade), influencers, and media outlets as well as city region partners, PR agencies, local authorities and national government bodies including VisitBritain and VisitEngland.

• Act as the primary point of contact for media inquiries, writing and distributing press releases, providing media briefs, coordinating interviews and responding to press requests to generate positive media coverage.

• Monitor media coverage, public sentiment and brand perception and measure the effectiveness of PR campaigns, providing regular reports and insights to leadership to inform strategy.

Our offer to you:

• At least 31 days holiday, plus bank holidays rising to 35 after 5 years’ service (pro rata if part time) - option to purchase further days
• Agile working (role dependent) - a “Flexibility First” approach to agile working, where flexibility is the norm rather than the exception
• Part of the Local Government Pension Scheme – option to join the AVC Scheme
• Progression - opportunities and training through a wide range of high quality learning
• Health and Wellbeing - offer including Employee Assistance Programme
• Cycle to Work and Travel Pass Schemes
• Drive Time – a salary sacrifice car lease scheme
• Family friendly policies with enhanced leave
• Discounted Gym Memberships
• Employee Volunteering Scheme
• Medicash

Next steps:
Closing date: midnight on Sunday 1st March 2026
Shortlisting date: Wednesday 4th/Thursday 6th March 2026
Interview date: Tuesday 24th and Thursday 26th March 2026
Interview type: face to face

We reserve the right to close this vacancy early. Once the role has closed, you will not be able to submit an application, and we are unable to reopen the vacancy for you to complete it. We strongly recommend submitting your application well in advance of the closing date to avoid disappointment.

If you would like any further information or an informal discussion, please contact pcarroll@liverpoolcityregiondp.com.

Watch our recruitment video and see what life is like working at Liverpool City Council.

Liverpool City Council is committed to fostering a workforce representative of the communities we serve. As an Equal Opportunities Employer, we believe in appointing candidates based on their skills, experience, qualifications, and abilities. To support this commitment, we guarantee an interview to candidates from under-represented groups who meet the minimum essential criteria for the role.

If you require any reasonable adjustments in line with the Equality Act 2010, such as an application form in a different format or additional time to complete your application, please contact us at recruitment@liverpool.gov.uk.

Although we advertise on Jobs Go Public, and other websites, your application process will be directed to our Tribepad system. Please note that all communication regarding your application for this post will be sent to the email address that you have registered on Tribepad, including your invite to interview if you are shortlisted. Please check your emails regularly, including Spam/Junk, after the closing dates for notifications. Please ensure you complete your full profile, work and education history in Tribepad.

Eligibility to work in the UK will be verified in the final stages of the selection process. All candidates must either already have a right to work in the UK before commencing employment or meet the Home Office criteria for Visa sponsorship. Candidates who require sponsorship should evaluate the Home Office eligibility criteria for a Skilled Worker visa before applying.

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