Marketing Officer (Sports and Leisure)

Please apply online via the link provided.

Please note, we do not accept CVs submitted without a fully completed online application form.

Chelmsford City Council have a fantastic strategic marketing opportunity working closely with our four leisure centres, focusing on health, wellbeing, fitness and sport. If you are looking to gain hands on experience in demonstrating your commercial marketing skills within a fast-paced and challenging work environment, this could be the role for you!

This role will involve delivering impactful data-led and income generating campaigns that drive reach, engagement and conversions for memberships, courses and activities across all our leisure sites. We operate multiple campaigns simultaneously with tight deadlines aimed at reaching different audiences, each with challenging commercial and community targets that must be met. Interested applicants will need to demonstrate success they have achieved in delivering business-focused digital marketing campaigns across various channels, including social media, email and web/online (such as Meta Ads and Google Ads). An understanding and experience in design, copywriting, SEO, usability and testing are critical.

As part of our engagement drive, we are looking to increase our volume of visually interesting and accessible film content so applicants will need to be confident in filming events using mobile phones and other devices, interviewing people and editing film footage. For this work, an understanding of GDPR and accessibility is key. We’re looking for someone with excellent written and verbal communication skills, with an eye for detail. Data driven decision making is an important part of the role, so applicants need to be familiar with interpreting analytics (such as Meta Business Suite) and segmentation strategies to assess how effective campaigns have been in meeting objectives and targets. This will involve report writing and presentations.

The successful applicant will be someone with a positive, proactive, and “can-do” attitude who is able to thrive in a collaborative environment and take initiative to adapt to sales data, emerging fitness industry and digital marketing trends. In addition to planned campaigns, we receive a lot of ad hoc marketing requests from our centres, so being able to be flexible and agile in how you tackle workload is important. Some evening and weekend work is required depending on planned events.

This role is a 12 month fixed term contract to cover maternity and is advertised as 37 hours per week. The post holder will work between the Civic Centre and our 4 leisure centres (Riverside Leisure Centre, Chelmsford Sport & Athletics Centre, Dovedale Leisure Centre and South Woodham Ferrers Leisure Centre) as required.

Interviews are currently scheduled for the week commencing 30th March.

Please note should sufficient applications be received prior to the closing date, we may close the role for applications early.

Chelmsford City Council is committed to safeguarding vulnerable groups and expects all employees to share this commitment and have a range of policies and procedures in place which promote safeguarding and safer working practices across our services. The Council's Safer Recruitment process contains pre-employment checks which includes safeguarding training, obtaining references and ensuring compliance with Disclosure and Barring Service process.

As an accredited Essex Family Friendly Employer, this full-time role can be job-shared or part-time if we can fill the remaining hours. Please mention this in your supporting statement. if you are interested. For more details please visit: https://www.essex.gov.uk/family-friendly-charter.