Commercial Partnerships Manager

• JD_Commercial_Partnerships_Manager_

Please apply online via the link provided.

Please note, CV applications will only be accepted alongside a completed personal and monitoring information online application form.

About the Role

The Commercial Partnerships Manager will lead the development and delivery of high-value commercial opportunities across the Liverpool City Region’s transport network.

Reporting to the Head of Partnerships & Growth, you’ll be responsible for developing a new commercialisation strategy that aims to maximise opportunities from a range of assets, from Out of Home (OOH) media through to sponsorship and our exciting pipeline of major infrastructure projects – and all with our customers at the very heart of the strategy.

Awarding and managing major OOH advertising contracts, where you will oversee relationships with external agencies and delivery partners, ensuring contracts are robust, compliant, and deliver strong returns, will be a key focus, as we look to deliver critical commercial income to support our financial sustainability aims.

However, this role is not just about contract management - in addition, you’ll identify and develop new income streams linked to major infrastructure projects, ancillary customer products, and wider Combined Authority assets—bringing commercial insight and innovation to a growing portfolio. Your work will directly support the reinvestment of revenue into inclusive, accessible transport services across the city region for our residents and visitors and help to embed commerciality into our work to deliver major infrastructure projects in the future.

About the person

You’re a commercially driven professional with a hands-on approach and strong track record of delivering non-fare box revenue across transport or comparable networks. You bring expertise in Out of Home (OOH) advertising, sponsorships, and strategic partnerships—and know how to turn commercial potential into measurable income.

You’ve successfully awarded and managed high-value advertising contracts, working with national sales agencies, delivery partners, and internal teams. You understand how to protect commercial interests through robust contract negotiations, and you’re confident navigating procurement, legal frameworks, and compliance requirements.

You’re experienced in developing commercially viable asset portfolios—including digital-first propositions—and identifying new income streams linked to infrastructure projects, ancillary customer products, and wider transport initiatives. You also understand how commercial activity can support passenger growth and fare box revenue, aligning with broader transport and service delivery goals.

Collaborative and pragmatic, you build credibility across departments and with external stakeholders. You’re committed to embedding commercial thinking across the organisation, and you bring a values-led approach to everything you do—ensuring that partnerships reflect and support the communities we serve.

If you think you match the job description, and our values, then click on the link to apply.

Please ensure that you provide clear examples and evidence in your application of how you meet the below key essential criteria. The information you provide will be used for shortlisting.

• 1•Contract Management & Compliance
  Evidence of managing high-value commercial contracts, including how you’ve worked with Procurement and Legal teams to ensure compliance, protect commercial interests, and resolve delivery issues.
  
  
• 2•Strategic Thinking & Innovation
  Examples of how you’ve assessed new income streams linked to infrastructure projects, customer products, or transport services—highlighting your approach to valuation, viability, and market readiness.
  
  
• 3•Commercial Delivery Experience
  Clear examples of how you have identified, developed, and delivered non-farebox revenue opportunities—such as OOH advertising, sponsorships, or strategic partnerships—within a transport or comparable setting.

About the organisation

The Liverpool City Region is world-famous for its history, culture and creativity. A place of firsts, it is the birthplace of modern railways, public health and international trade. Now, our economy is being transformed once again, changing the world through world-leading innovation in health and life sciences, digital and creative, and advanced manufacturing - growing an economy already worth £35 billion a year.

The Combined Authority plays a central role in catalysing this innovation-led economy. We are seizing the unique opportunity to use our devolved powers and funding to create wealth and prosperity for all our 1.6 million residents and the whole UK - investing in our economy, people, place, transport and digital infrastructure. Our vision is for the Liverpool City Region to be: The best place to grow up, grow a family, and grow a business - where no-one is left behind.

Staff benefits

• •Local Government Pension Scheme contributions between 5.5% and 12.5%
• •Generous holiday entitlement of 29 days rising to 34 days after 5 years service, as well as bank holidays and the option to buy 10 additional days
• •Free travel around Liverpool City Region with an All-Zone Metro card worth £1,450 per year plus All Zones Off Peak Trio ticket for your spouse or partner
• •Flexible and hybrid working
• •24/7 access to Employee Assistance Programme for you and your family and Free counselling service
• •Automatic enrolment to our Westfield Health Programme
• •Corporate discounts at council-owned gyms
• •Bike to Work Scheme
• •Coaching, mentoring, apprenticeships, and professional qualifications including paid membership fees and even a £1k interest free learning loan for any non-job-related learning

Equality, Diversity & Inclusion

We offer a guaranteed interview scheme for candidates who have declared that they: have a disability, are from a Black, Asian or Minority Ethnic background, are a member of a reservist or have close family links to a member of the Armed Forces as we are under-represented by people from these communities.

To be considered under one of these schemes, you must indicate your eligibility in the relevant section of the application form. In addition, you must clearly demonstrate in your personal statement how you meet all the key essential criteria listed above, and highlight how you meet the remaining essential criteria outlined in the person specification within your CV.

Applications that do not include this evidence will not be considered under the guaranteed interview schemes.

The Liverpool City Region Combined Authority is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all employees and volunteers to share this commitment.

We actively promote diversity and inclusion. This role may be eligible for sponsorship under the Skilled Worker route. We recommend that you assess your eligibility before applying for this position. Please visit https://www.gov.uk/skilled-worker-visa