Contract: Temporary contract to cover a secondment until March 2023 or sooner if the post holder returns.
The marketing communications officer is responsible for providing the council with professional marketing support, leading on a range of marketing campaigns and activity designed to drive positive behaviour change and to support commercial and income generation opportunities. This includes developing ambitious campaign plans, working with our in-house graphic design studio, market insight and web development teams to deliver work on time and to budget.
Supported by the wider marketing and communications team, this role is responsible for researching, preparing and delivering creative targeted marketing campaigns to support corporate and service objectives. The post holder will need to demonstrate a commercial mindset and be able to show return on marketing investment.
Taking an integrated marketing approach, this role will also require the post-holder to organise and run events, effectively manage the media proactively and reactively (including in emergency or crisis situations) and engage a wide range of internal and external stakeholders.
The post holder will be responsible for managing marketing, advertising and print for projects and services as part of the central coordination of print and advertising, and would deputise for the marketing manager in respect of central coordination responsibilities.
The marketing communications officer will be responsible for managing communications in an emergency or crisis situation, including participating in a 24/7 on call rota and ensuring effective liaison with partner organisations.
The marketing and communications team provides the council with a full marketing communications service, managing media relations, marketing, graphic design and internal communications, producing a range of publications and campaigns, maintaining the council's brand and corporate identity, and taking responsibility for web/social media.
The marketing and communications team is based in the council’s civic offices headquarters in the centre of Portsmouth, but is currently working remotely.
As a service we take pride in our work by valuing others, focusing on what's important so that we make a real and positive difference.
Responsibilities of the role
The marketing communications officer will:
- develop and deliver effective, targeted behaviour change marketing campaigns, supported by market research and evaluated against clear objectives, including return on marketing investment
- act as marketing and communications account manager for assigned client services, managing the relationship with the client service in order to understand the business needs of client services and ensure their marketing/communications and other relevant support requirements are captured as part of the forward planning process
- provide regular evaluation reports for client services and ensure the support provided by marketing and communications delivers to client service objectives
- manage marketing, advertising and print for client services as required, providing professional advice and ensuring best value from marketing spend as part of central coordination
- support the development and delivery of the overall marketing, communications and customer service strategy for the council
- provide professional marketing advice to senior officers, councillors and external clients, including supporting clients with product and proposition development
- protect and enhance the reputation of the city council, and external clients, through effective media management and stakeholder communications
- advise senior officers, councillors and external clients on media and communications issues
- manage communications in an emergency or crisis situation, including liaising with partner organisations and participating in a 24/7 on call rota
- manage staff, as appropriate and required
- undertake any other appropriate duties that may be reasonable required by the marketing manager and wider service.
Special conditions attached to the post
- the post holder will be required to take part in a 24/7 out-of-hours emergency on-call rota
- the post holder will be expected to work outside normal office hours from time to time, including: to ensure communications and consultation events are staffed and managed, media enquiries are handled, professional support is provided in an emergency or crisis situation, and to support council meetings and elections.
Who is the person?
You will need to have:
- a communications, marketing or PR degree AND/OR substantial experience in a communications, marketing or PR role
- proven experience successfully leading on marketing and communications for an organisation or major project
- significant proven marketing experience, including experience of marketing for behaviour change/social marketing
- a good track record developing and delivering successful targeted marketing and communications strategies and campaigns designed to engage a wide range of target audiences, delivering results to clear SMART objectives
- experience co-ordinating and delivering face-to-face communications with a range of audiences, including giving confident presentations and running exhibitions, events and roadshows
- the confidence to liaise and negotiate with a range of stakeholders, inside and outside the council, and the ability to adapt your approach to your audience
- ability to produce a wide range of creative and effective communications
- proven experience of effective use of web, social media and e-marketing
- proven experience of effective media management, including crisis communications
- knowledge and experience of market research and social marketing
- excellent evaluation skills, so you can demonstrate the added value your work delivers
- excellent time management skills, including the ability to work to tight deadlines and prioritise a hefty workload
- enthusiasm, drive and determination to deliver results
- the ability to converse at ease with customers and provide advice in accurate spoken English is essential for the post.