The way we deliver health and social care in Portsmouth is changing. We’re facing extraordinary challenges - but have the opportunity to build a system that works now and in the future.
To successfully make ambitious changes to the health and social care services our residents rely on, we need a talented and experienced communications officer to implement an equally ambitious communications plan for Health and Care Portsmouth. The post holder will play a central role in making sure all those with a stake in health and social care are well-informed and consulted so they can contribute to the development of services.
About the service
The Health and Care Portsmouth marketing, communications and engagement function is hosted by Portsmouth City Council, but works across the major health and social care commissioners and providers - Portsmouth City Council, NHS Portsmouth Clinical Commissioning Group, Solent NHS Trust, Portsmouth Hospitals NHS Trust and Portsmouth Primary Care Alliance - supporting organisational change.
The council's award-winning marketing and communications team provides the council with a full marketing communications service, managing media relations, marketing, graphic design and internal communications, producing a range of publications and campaigns, maintaining the council's brand and corporate identity, and taking responsibility for web/social media.
The marketing and communications team is based in the council’s civic offices headquarters in the centre of Portsmouth.
As a service we take pride in our work by valuing others, focusing on what's important so that we make a real and positive difference.
Responsibilities of the role
The communications officer for Health and Care Portsmouth will provide a range of internal and external communications support to the programme, under the direction of the marketing and communications manager.
The communications officer will contribute to the development of internal and external communications strategies, put together tactical implementation plans to ensure strategic objectives are achieved, and then deliver creative and targeted internal and external communications campaigns.
The HCP programme will mean significant changes for staff so a key focus of this role is internal communications across the five partner organisations. This will include developing and delivering a range of internal communications tools to meet specific objectives, continuously evaluating to ensure there are effective internal communications channels across the five organisations.
The post holder will also be responsible for producing publications and marketing collateral, implementing brand, creating engaging social media content and maintaining the HCP website. The communications officer for HCP will generate positive media coverage for the programme and will have an input in tackling reactive media issues.
Who is the person?
We are looking for an excellent all-round communicator with experience of internal communications and stakeholder engagement, demonstrating that you will be equal to the challenge of communicating with a range of audiences across five organisations and supporting organisational change. You'll be confident presenting to a wide range of audiences and will have experience of face-to-face engagement work.
Ideally, you will have experience of internal communications in the context of organisational change and an understanding of how internal communications contributes to supporting successful transformation.
You will be an excellent copywriter with the ability to turn your hand to wide range of written communications, and experience producing a wide range of marketing and communications materials from professional publications to creative and colourful multi-media campaigns.
Most importantly, you will be passionate about the potential for good communications to support programme objectives and secure buy-in from our multiple stakeholders and you will be able to demonstrate that your work delivers results.
We are looking for a talented communications professional who combines a range of skills and relevant experience with a real passion for internal communications and the difference it can make to an organisation and its employees.
- have a degree or equivalent in a relevant subject area and/or appropriate professional qualification (for example IoIC, CIM or CIPR) OR significant communications experience in a relevant environment
- have proven experience of internal communications and stakeholder engagement, and be able to demonstrate a clear understanding of the role of internal communications in supporting successful organisational change
- be able to demonstrate your ability to develop and deliver a range of successful internal communications campaigns and channels, ideally supporting organisational change
- have an ability to produce a wide range of creative and effective internal and external communications and to plan and deliver targeted communications campaigns to meet SMART objectives
- be an excellent writer, confident writing and producing a range of communications and marketing material, from corporate brochures to colourful campaigns, and have the ability to write for multiple audiences in different formats, using various styles
- have experience working with varied stakeholders and have the confidence and ability to liaise with a range of people at different levels, inside and outside the council
- have experience of face-to-face engagement activity, including organising events and road shows and giving confident presentation
- have proven experience generating positive media coverage
- have experience developing and delivering digital communications, including creating engaging social media, and managing web content
- have experience of briefing designers, and arranging/purchasing print
- have excellent organisation skills, including the ability to work to tight deadlines and prioritise a hefty workload
- have enthusiasm and initiative, but also very sound judgement